For the last 10 years I’ve been embedded in high performing teams as a product designer at:
Peloton (WIP)
Autodesk
Halter
Serato
InMusic
For the last 10 years I’ve been embedded in high performing teams as a product designer at:
Peloton (WIP)
Autodesk
Halter
Serato
InMusic
- Member of the senior leadership team and involved in the establishment of an office in New Zealand (4 → 80)
- Contributed to cross functional leadership, collaborating with product, engineering and executives to define strategy and deliver experiences.
- Lead product design initiatives, mentored two designers and facilitated UXR that impacted business decisions.
- Designed software for 15+ pieces of hardware with expertise in systems design, interaction design and information architecture.
Performing to thousands using Engine DJ
InMusic | 2022
Senior UX Designer
Embedded OS, desktop, iOS
Learn more
Engine DJ running on various standalone hardware integrations
InMusic is home to 20 of the world's premier music industry brands including Akai, Alesis, and M-Audio.
Our team was responsible for Engine DJ, an operating system built to power standalone DJ hardware. It’s a strategically important piece of software for InMusic as it powers three of their DJ hardware brands: Denon DJ, Numark and Rane,
The code base is also shared with Akai’s standalone products like the MPC so I needed to remain close to both streams of work.
- Engine DJ’s wasn’t percieved well in 2018. Users cited poor stability and lack of expected features when compared to competitors.
- The desktop app was lacking in particular.
- DJ hardware market share for Denon DJ, Numark and Rane had dipped the year prior.
Engine DJ powering a Denon DJ SC600 + Akai MPC
- Elevate the perception of Engine DJ within the industry by redefining its value proposition and aligning it with the needs of modern DJs by emphasizing innovation, usability, and performance.
- Fuel growth in hardware sales by creating a seamless software ecosystem that not only meets but exceeds user expectations.
- In 2018, I became the fourth hire at InMusic’s New Zealand office and played a pivotal role in shaping the vision, culture, and operational foundations of the new location.
- Our presence contributed to the emergence of a vibrant music tech hub in Auckland, situated alongside other industry leaders like Serato and Melodics.
- I collaborated with executive stakeholders to align the office's objectives with the company's overall mission. I also contributed to recruiting top talent, fostering a creative and collaborative environment, and ensuring the office became a hub for innovation.
- I set up multiple DJ booths, a music production studio and hung lighting throughout our office space to create a UXR lab specific to the needs of our users.
- Extensive testing with clickable prototypes and beta versions. as well as working software. These prototypes allowed us to evaluate user interactions early, gather valuable feedback, and refine the interface for seamless usability.
- This iterative approach guaranteed a polished product that met the highest standards of quality and functionality.
Engine DJ is crafted to seamlessly support a wide range of DJ hardware, including 15 different devices. This ensures DJs can rely on robust integration and performance.
Unleash powerful effect combinations with ease. Simply swipe in any direction to instantly craft dynamic build-ups, seamless drops, and smooth transitions, putting creative possibilities right at your fingertips.
Enhance your setup with Bluetooth, allowing you to play audio wirelessly. Additionally, keyboard support offers greater flexibility and control, making your experience more intuitive and versatile.
Switch to Day Mode for an optimized user interface designed to ensure clear visibility in bright lighting conditions.
Sign in to your Engine DJ Profile to instantly access all your saved settings, ensuring a tailored experience every time you play.