For the last 10 years I’ve been embedded in high performing teams as a product designer at:
Peloton WIP
Halter
Nura
InMusic
Serato
I specialize in designing software for complex B2C hardware products with a focus on leveraging AI + machine learning.
You ≠ User
• New York, NY
InMusic
2018 - 2023 | Auckland, NZ
Lead Product Designer
Embedded touch screen
A purpose-built operating system to power professional DJ hardware with a multi touch display
Introduction
InMusic is the American enterprise at the forefront of music hardware/software innovation and owns 20 of the world’s premier music and audio brands.
Our team was responsible for Engine DJ which is an operating system built to power standalone DJ hardware. It’s a strategically important piece of software for InMusic as it powers three of their DJ hardware brands: Denon DJ, Numark and Rane, as well as sharing technology with Akai’s standalone products.
Elevating Engine DJ's Industry Standing
Our mission was to transform the perception of Engine DJ within the industry by redefining its value proposition and aligning it with the needs of modern DJs.
By emphasizing innovation, usability, and performance, we positioned Engine DJ to boost customer confidence and, in turn, fuel growth in hardware sales. Our approach focused on creating a seamless ecosystem that not only met but exceeded user expectations.
Engine DJ OS
Comprehensive Hardware Compatibility
Engine DJ is crafted to seamlessly support a wide range of DJ hardware, including 15 different devices from renowned brands Denon DJ and Numark. This ensures DJs can rely on robust integration and performance.
Effortless Creative Control
Unleash powerful effect combinations with ease. Simply swipe in any direction to instantly craft dynamic build-ups, seamless drops, and smooth transitions, putting creative possibilities right at your fingertips.
Bluetooth Connectivity
Enhance your setup with Bluetooth, allowing you to play audio wirelessly. Additionally, keyboard support offers greater flexibility and control, making your experience more intuitive and versatile.
Enhanced Visibility with Day Mode
Switch to Day Mode for an optimized user interface designed to ensure clear visibility in bright lighting conditions.
Personalized Experience with Engine DJ Profile
Sign in to your Engine DJ Profile to instantly access all your saved settings, ensuring a tailored experience every time you play.
Rigorous testing for optimal performance
We needed to further explore the needs of our users to create something truely innovative and separate ourselves from our competition. We set up multiple DJ booths, a music production studio and hung lighting throughout our office space.
Our design and development process included extensive testing with clickable prototypes and beta versions. These prototypes allowed us to evaluate user interactions early, gather valuable feedback, and refine the interface for seamless usability. Additionally, beta versions underwent real-world testing by a diverse group of users to ensure reliability, performance, and a smooth overall experience. This iterative approach guaranteed a polished product that meets the highest standards of quality and functionality.
Leading innovation at InMusic
In 2018, I was invited by InMusic as a Product Designer and member of the senior leadership team responsible for establishing a brand-new office in Auckland, New Zealand.
This opportunity involved not only contributing to the company's product design strategy but also playing a key role in shaping the vision, culture, and operational foundations of the new location.
As part of this initiative, I collaborated with global stakeholders to align the office's objectives with the company's overall mission. I also contributed to recruiting top talent, fostering a creative and collaborative environment, and ensuring the office became a hub for innovation in design and technology.
This experience was a pivotal moment in my career, blending strategic leadership with hands-on design expertise to deliver impactful results for InMusic.