Phil Banks
For the last 10 years I’ve been embedded in high performing teams as a product designer at: Peloton WIP
Halter
Nura
InMusic
Serato
Phil Banks
For the last 10 years I’ve been embedded in high performing teams as a product designer at: Peloton WIP
Halter
Nura
InMusic
Serato
2015 - 18 | Auckland, NZ
Lead UX Designer
VST
Transform the way you sample, with one legendary plugin to sync, chop and flip your samples.
“I like being able to get the ideas out quickly… you can’t hold on to music, this helps you get it out”
Serato are an iconic New Zealand tech company best known for creating world leading DJ software. Learn More
Serato knew a large percentage of their DJ users also produced music and believed they could leverage existing DJ workflows and technologies to create unique tools for music production. DJs were already creating new versions of songs by mixing two together, changing the pitch and time of tracks and triggering cus/loops to re-order tracks.
For 3 years I was a member of the UX team at Serato and the lead UX designer on Serato Sample from ideation through to release. I was embedded in product teams working closely with musicians, UX research, product managers, developers, marketing and support in a fast paced agile environment.
To facilitate meaningful discussions during user interviews, I designed detailed wireframes and developed clickable prototypes. These tools served as a focal point for conversations, enabling users to interact with and provide feedback on early concepts. This iterative and collaborative approach ensured that the design was not only functional but also resonated deeply with the community it was intended for.
The success of Serato Sample validated Serato entering the music production market.
Since then they have built on top of the workflows and technologies to create a standalone music making software of their own, Serato Studio. Music production now makes up a large part of their revenue alongside the ever popular Serato DJ software.