Phil Banks





For the last 10 years I’ve been embedded in high performing, consumer product teams as a designer at: 


Peloton WIP
Halter
InMusic
Nura
 Serato




  •   New York, NY            
Engine DJ Desktop

InMusic is






Hardware UX

Hardware UX and software UX are closely related but differ because they involve different mediums and constraints. Here’s some things I’ve learned working with hardware for 10 years:

  • Integration:
     Physical and digital must sync for a seamless experience.

  • Physical vs. digital affordances:
    Hardware UX uses physical elements (buttons, knobs, materials) with tangible affordances, like shape or resistance signaling function. Software UX relies on virtual affordances through digital interactions, gestures, and visual cues.

  • Latency and feedback:
    Hardware needs instant, tactile feedback (clicks, vibrations) to confirm actions, while software can use progress bars or animations and handle slightly more latency.

  • Environmental factors:
    Hardware must work in varied real-world conditions, while software operates in controlled digital environments.



    Akai MPC

    InMusic is










    Autodesk Flow Capture
    Autodesk  |  2024
    Principal UX Designer
    Desktop, iOS, Apple TV

    View work

    Improving interoperability between Autodesk products used to create films and games in the world’s best studios.







    Autodesk

    2024 | Auckland, NZ
    Principal UX Designer
    iOS + Desktop + TVOS

    View Work



    Improving interoperability between Autodesk products to empower creators






    Introduction

    In 2024 I joined Autodesk as a Principal Product Designer in the Entertainment and Media Solutions Group working on Autodesk Flow Capture which is a powerful and secure cloud-based digital dailies and review tool, connecting on-set and postproduction.

    Autodesk Flow Capture is used by many studios including Apple, Netflix and NBCUniversal. See how Amazon Studios are using Flow Capture for The Lord of the Rings: The Rings of Power





    Playlists 2.0

    Autodesk had acquired a two products called Moxion and PIX. The best of both products were to be merged and released as Autodesk Flow Capture. This product would be rthe first to leverage Autodesk’s company wide Cloud Storage initiative.

    Our team created business impact by ensuring a seamless transition of Moxion and PIX users to a new product, preventing any churn to competitors.

    The feature set was focused around Playlists 2.0, a powerful way to organise and securely share on-set footage with teams around the world.



    I was a Principal Product Designer in the Media and Entertainment team working on Autodesk Flow, a company wide cloud initiative to improve interoperability between Autodesk products such as 3ds Max and Maya, empowering creators in the worlds best film and game studios.






    Peloton

    2025 | New York, NY
    Senior UX Designer










    WIP...

    For the last 6 months I’ve been working at Peloton in New York on features which are driving the future of AI-powered personal training.

    In my role I work with:
    • Data scientists to visually communicate insights from computer vision models.
    • Voice control team to design and implement audio cues and inputs for a handsfree experience.
    • Content design team on tone of voice documents to inform voice AI models.
    • UXR team to test designs with participants.
    • Product managers for expert knowledge and to define, scope, and plan the roadmap.
    • Developers to implement the designs.
    • Wider design team for design critique and design system best practice.